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Wholesale Brokers Are Leading the Industry. Discover the Benefits Today.

Wholesale Brokers Are Leading the Industry. Discover the Benefits Today.

Wholesale Brokers Provide Immense Value for Your Clients

Wholesale insurance brokers play an increasingly important role in the insurance market. The wholesale sector has grown steadily over the past five years at nearly 2% annually, reaching $822 billion in revenue in 2018. That number is only expected to grow as wholesale brokers bring more and more value into the marketplace.

ProWriters is a full-service wholesale brokerage that offers exceptional risk management and underwriting services to meet the specific needs of agents and brokers. Learn about the advantages a wholesale brokerage brings and the benefits to look for when choosing one that’s right for you and your clients.

What a Wholesale Insurance Broker Does

Typically, retail insurance brokers will find and obtain insurance coverage on behalf of their clients. However, there are times when retail brokers are unable to get coverage from a standard insurer. In these cases, a wholesale broker can step in.

A wholesale insurance broker acts as a go-between between insurers and the retail brokers. Unlike retail insurance agents or brokers, brokers do not interact directly with insureds. Instead, they specialize in specific lines of coverage and use their expertise to help retail brokers and agents obtain an optimal policy for their clients.

Wholesale insurance brokers are able to perform a number of tasks on behalf of retail agents and brokers. Using their expertise and influence with certain insurance markets, wholesale brokers can:

  • Offer insights into risk appetites and current trends in carrier markets
  • Compare multiple providers and find the best one to place specific risks
  • Leverage relationships with carriers to secure favorable terms
  • Deliver quotes with fast turnaround times

Benefits to Look for with a Wholesale Broker

Agents and brokers often choose to work with a wholesale broker because of the many benefits they can offer. Knowing what benefits a good wholesale broker can bring is useful when choosing the right one for you and your clients.


This benefit is highlighted time and time again when it comes to working with a wholesale broker. According to a nation-wide survey conducted by Insurance Journal, nearly 70% of agents and brokers look for expertise when choosing a wholesale insurance broker.

The dynamic nature of the insurance market makes expertise a high-value benefit. An expert who has worked through both soft and hard markets knows the current appetites in the market and can, therefore, navigate emerging challenges and account for specific risks. For example, the cyber insurance market is volatile, as evolving cyber exposures lead inevitably to constantly evolving coverage. A wholesale insurance broker can offer the kind expertise needed to navigate this space.

Fast Response Times

wholesale insurance brokerIn the same Insurance Journal survey, 77% agents and brokers said they look for fast response rates when partnering with a wholesale insurance broker.

There’s a reason for this. When brokers and agents go directly to their markets, they often find themselves waiting days or even weeks for quotes to come in so they can perform a comparison and select the best policy for their clients. Ideally, a good wholesale insurance broker can cut down on the wait time and get them the information they need faster.

This is incredibly important to agents and brokers because the time it takes to get a quote reflects directly on them. If a wholesale broker keeps a retail agent or broker waiting, that means the client who needs the coverage has to wait. That makes the retail agent or broker look bad, potentially damaging their reputation. Wholesale brokers who can turn quotes around quickly are an immense asset.

Increased Market Access

When an agent or broker turns to a wholesale insurance broker, it’s usually because they need help with a hard-to-place risk in an unfamiliar market. Wholesale brokers have expertise in certain markets and can use their influence to provide access that was otherwise unavailable.

Wholesale brokers can do this because they have spent years building strong relationships with carriers and insurers. When you work with a strong wholesale broker, you get the benefits that come with those relationships without needing to build them yourself. Nearly 80% of agents and brokers rate this as a top benefit of working with a wholesale insurance broker.

The ProWriters Wholesale Advantage

The ProWriters approach to wholesale brokerage brings significant benefits to our partner agents and brokers. We combine our exceptional risk management services with our industry-leading underwriting services to provide superior value to the agents and brokers who partner with us. We specialize in key markets and coverage areas, including:

Our risk management and loss prevention services offer an additional competitive edge by empowering agents and brokers to minimize their insurance costs and better educate their clients. We pair this with our underwriting services to offer even more value. ProWriters has underwriting authority for several highly-rated insurers, and we back our underwriting with 20+ years of experience, so you know when you work with us, you’re getting the best.

Working with a wholesale insurance broker is the smart choice for retail brokers and agents looking to gain access to expertise and new markets. ProWriters brings immense value to this space and is highly-rated in the industry. Speak with a ProWriters expert today to learn how we can start helping you better serve your clients.

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